ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS

ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS

The present work sought to investigate how social factors social commerce platforms are inherently related to consumer buying behavior. Based on structural equation modeling, the research involved the application of an online survey among the target audience (consumers of collective purchasing site...

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Bibliographic Details
Main Authors: Diliane Salustiano de Farias, Edvan Cruz Aguiar, Nicole Stefanie Gomes dos Santos, Manoela Costa Policarpo
Format: Article
Language:English
Published: Universidade Fumec 2024-02-01
Series:Faces: Revista de Administração
Online Access:http://revista.fumec.br/index.php/facesp/article/view/9588

Internet

http://revista.fumec.br/index.php/facesp/article/view/9588

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