ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS
The present work sought to investigate how social factors social commerce platforms are inherently related to consumer buying behavior. Based on structural equation modeling, the research involved the application of an online survey among the target audience (consumers of collective purchasing site...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Fumec
2024-02-01
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| Series: | Faces: Revista de Administração |
| Online Access: | http://revista.fumec.br/index.php/facesp/article/view/9588 |
| _version_ | 1797220616273657856 |
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| author | Diliane Salustiano de Farias Edvan Cruz Aguiar Nicole Stefanie Gomes dos Santos Manoela Costa Policarpo |
| author_facet | Diliane Salustiano de Farias Edvan Cruz Aguiar Nicole Stefanie Gomes dos Santos Manoela Costa Policarpo |
| author_sort | Diliane Salustiano de Farias |
| collection | DOAJ |
| description |
The present work sought to investigate how social factors social commerce platforms are inherently related to consumer buying behavior. Based on structural equation modeling, the research involved the application of an online survey among the target audience (consumers of collective purchasing sites), obtaining a sample of 283 respondents. The findings showed that social presence and informational support on social commerce sites generate more trust in other members than vendors. It was also found that confidence in members is associated with repurchase intention. The article contributes to a better understanding of the sense of social presence and the informational support in the formation of trust in sellers and in members who influence repurchase intentions.
Keywords: Social commerce; Feeling of social presence; Informational support; Trust in members; Repurchase intention.
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| first_indexed | 2024-04-24T12:52:22Z |
| format | Article |
| id | doaj.art-9664c98d2cf346118a8e066084843a0e |
| institution | Directory Open Access Journal |
| issn | 1517-8900 1984-6975 |
| language | English |
| last_indexed | 2024-04-24T12:52:22Z |
| publishDate | 2024-02-01 |
| publisher | Universidade Fumec |
| record_format | Article |
| series | Faces: Revista de Administração |
| spelling | doaj.art-9664c98d2cf346118a8e066084843a0e2024-04-06T01:42:58ZengUniversidade FumecFaces: Revista de Administração1517-89001984-69752024-02-01221ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMSDiliane Salustiano de Farias0Edvan Cruz Aguiar1Nicole Stefanie Gomes dos Santos 2Manoela Costa Policarpo3Universidade Federal da ParaíbaUniversidade Federal de Campina GrandeUniversidade Federal de Campina GrandeUniversidad del País Vasco The present work sought to investigate how social factors social commerce platforms are inherently related to consumer buying behavior. Based on structural equation modeling, the research involved the application of an online survey among the target audience (consumers of collective purchasing sites), obtaining a sample of 283 respondents. The findings showed that social presence and informational support on social commerce sites generate more trust in other members than vendors. It was also found that confidence in members is associated with repurchase intention. The article contributes to a better understanding of the sense of social presence and the informational support in the formation of trust in sellers and in members who influence repurchase intentions. Keywords: Social commerce; Feeling of social presence; Informational support; Trust in members; Repurchase intention. http://revista.fumec.br/index.php/facesp/article/view/9588 |
| spellingShingle | Diliane Salustiano de Farias Edvan Cruz Aguiar Nicole Stefanie Gomes dos Santos Manoela Costa Policarpo ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS Faces: Revista de Administração |
| title | ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS |
| title_full | ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS |
| title_fullStr | ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS |
| title_full_unstemmed | ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS |
| title_short | ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS |
| title_sort | antecedents of social influence on purchase intention at social commerce platforms |
| url | http://revista.fumec.br/index.php/facesp/article/view/9588 |
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