Kriz İletişimi Bağlamında United Airlines Overbooking Krizi’nin İncelenmesi(Examining United Airlines Overbooking Crisis in The Context of Crisis Communication)
Crises are the leading negative cases that brands face in all areas they operate and may be encountered at any time. Brands’ approaches to crises (proactive-reactive) determines the course of crises which can arise due to various reasons (economic, ethical, natural disasters, customer-sourced, emplo...
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| Format: | Article |
| Language: | deu |
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Celal Bayar University
2021-09-01
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| Series: | Yönetim ve Ekonomi |
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