Transformation of a Business Model Triggered by a Scandal with Internal Branding as a Lever:
How does a company restore trust and performance when it has been scandalized? Axas Corporation, a temporary staffing company for IT engineers, received an administrative action from the Department of Labor in 2018. As of 2022, knowledge of the company’s philosophy and vision has become more widespr...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/2/42_2022.048/_html/-char/en |