The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies
Introduction: Corporate social responsibility is recognized as an essential action for organizations. Market studies show that there is a positive relationship between corporate social responsibility measures and consumer reaction to the company and its products. Banks, compared to other firms, play...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2021-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2423_261fcd1d6ba4fe8811bc8a1d07191cc3.pdf |