The role of food consumption value and attitude toward food on behavioral intention: Culinary tourist behavior in Indonesia
Eating local dishes at a destination is crucial for tourists. This study examines the key drivers of foreign tourists’ behavioral intention toward local Indonesian food. A model examining food consumption value, attitude toward food, and behavioral intention was investigated using partial least squa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2371985 |