The Role of Cognitive Linguistics in Corporate Storytelling – A Methodological Perspective
Corporate storytelling has been usually investigated from the perspective of both marketing studies (Brown 2006: 734) and corporate communication (Ford et al. 1995; Boje 2001; Clifton et al. 2020), which have emphasized the role played by narratives in corporate identity claims. This work is a pilot...
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| Format: | Article |
| Language: | English |
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University of Bologna
2022-09-01
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| Series: | MediAzioni |
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| Online Access: | https://mediazioni.unibo.it/article/view/15513 |