Exploratory research as a method for making a people-metric panel in the media study of the television audience
The article considers methodological approaches and practical use of the exploratory research for making a people-metric panel for the measurement of television ranking indicators. The main task of the exploratory research is to design a social-demographic portrait of the audience, to assess the con...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2022-09-01
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| Series: | RUDN journal of Sociology |
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| Online Access: | https://journals.rudn.ru/sociology/article/viewFile/32049/21105 |