USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA
In order to be competitive on the tourism market, hotels adopt different strategies. An intelligent and relatively new strategy that is adopted in the hotel market in Romania is the use of the ECO concept, the goal being to achieve sustainable development and sustainable tourism, involving a serie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2017-11-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/03_Neacsu.pdf |