USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA
In order to be competitive on the tourism market, hotels adopt different strategies. An intelligent and relatively new strategy that is adopted in the hotel market in Romania is the use of the ECO concept, the goal being to achieve sustainable development and sustainable tourism, involving a serie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2017-11-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/03_Neacsu.pdf |
| _version_ | 1811321795235545088 |
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| author | NEACŞU NICOLETA ANDREEA BĂLĂŞESCU SIMONA |
| author_facet | NEACŞU NICOLETA ANDREEA BĂLĂŞESCU SIMONA |
| author_sort | NEACŞU NICOLETA ANDREEA |
| collection | DOAJ |
| description | In order to be competitive on the tourism market, hotels adopt different strategies. An intelligent and relatively new
strategy that is adopted in the hotel market in Romania is the use of the ECO concept, the goal being to achieve
sustainable development and sustainable tourism, involving a series of socio-economic benefits. One of the first
accommodation units in Romania to use this strategy is Vega Hotel in Mamaia, a 5* hotel, which was awarded the
Eco-Hotel Management System certification by Tuv-Rheinland Romania in the summer of 2009.
This paper, through a market research, analyzes the views and attitudes of tourists on the use of the ECO concept in
the hospitality industry. |
| first_indexed | 2024-04-13T13:23:01Z |
| format | Article |
| id | doaj.art-968d219137a549f8b2c6fb5a8dc9b815 |
| institution | Directory Open Access Journal |
| issn | 1844-7007 1844-7007 |
| language | English |
| last_indexed | 2024-04-13T13:23:01Z |
| publishDate | 2017-11-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj.art-968d219137a549f8b2c6fb5a8dc9b8152022-12-22T02:45:14ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70071844-70072017-11-011special issue2735USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGANEACŞU NICOLETA ANDREEA0BĂLĂŞESCU SIMONA1TRANSILVANIA UNIVERSITY OF BRASOVTRANSILVANIA UNIVERSITY OF BRASOVIn order to be competitive on the tourism market, hotels adopt different strategies. An intelligent and relatively new strategy that is adopted in the hotel market in Romania is the use of the ECO concept, the goal being to achieve sustainable development and sustainable tourism, involving a series of socio-economic benefits. One of the first accommodation units in Romania to use this strategy is Vega Hotel in Mamaia, a 5* hotel, which was awarded the Eco-Hotel Management System certification by Tuv-Rheinland Romania in the summer of 2009. This paper, through a market research, analyzes the views and attitudes of tourists on the use of the ECO concept in the hospitality industry.http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/03_Neacsu.pdfSustainabilityaccommodation serviceseco-marketingqualityhotel industryecocertification |
| spellingShingle | NEACŞU NICOLETA ANDREEA BĂLĂŞESCU SIMONA USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie Sustainability accommodation services eco-marketing quality hotel industry ecocertification |
| title | USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA |
| title_full | USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA |
| title_fullStr | USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA |
| title_full_unstemmed | USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA |
| title_short | USING THE ECO CONCEPT FOR SMART HOTEL PROMOTION CASE STUDY: HOTEL VEGA |
| title_sort | using the eco concept for smart hotel promotion case study hotel vega |
| topic | Sustainability accommodation services eco-marketing quality hotel industry ecocertification |
| url | http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/03_Neacsu.pdf |
| work_keys_str_mv | AT neacsunicoletaandreea usingtheecoconceptforsmarthotelpromotioncasestudyhotelvega AT balasescusimona usingtheecoconceptforsmarthotelpromotioncasestudyhotelvega |