Management mechanism of product company competitiveness estimation
The paper proposes estimation of the level of competitiveness in the consumer market and in the internal environment of the enterprise. The methodical approach to selecting objects for management on the basis of comparison of the level of competitiveness is observed. Particular attention is given to...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-12-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_230_235.pdf |