A cumulative prospect theory approach to car owner mode choice behaviour prediction
The uncertain transportation environment makes travel’s mode choice decision-making behaviour become a complex and alterable process. Based on the cumulative prospect theory, this paper analysed the long-standing use of utility theory for the travel’s mode choice behaviour research. Car owner’s gene...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2014-12-01
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| Series: | Transport |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/Transport/article/view/2013 |