The model of tourist virtual community members engagement management
Building numerous and active virtual tourist communities involved in the tourist brand, connected with product, attraction or travel destination is a significant challenge for a dynamic and competitive tourist market. The main aim of presented pilot study was the drawing up guidelines for developmen...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2015-12-01
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| Series: | Business: Theory and Practice |
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| Online Access: | https://journals.vgtu.lt/index.php/BTP/article/view/8206 |