Creative reflections on brainstorming

Brainstorming is the default method of idea-generation in organisations, and is widely applied in higher education by students, academics and support staff. Its popularity is mainly attributable to an illusory belief that groups working together are more productive than individuals working apart. S...

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Bibliographic Details
Main Author: Kevin Byron
Format: Article
Language:English
Published: UCL Press 2012-06-01
Series:London Review of Education
Online Access:https://uclpress.scienceopen.com/hosted-document?doi=10.1080/14748460.2012.691284