Ethical Issues in Marketing Communication for Real Estate in India
The goal of this paper is to put forth the ethical challenges in the field of marketing communication in Indian real estate industry. It is necessary to understand the concept of ethics which the organization and the managers adopt. This paper explores the existing studies and reports to understand...
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| Format: | Article |
| Language: | English |
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EconJournals
2021-05-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/11291 |