Customer relationship management as a source of companies competitiveness in changing environment
Creating of business strategies and the quality of the business environment are essential preconditions for strengthening the competitiveness of companies. Competitiveness improvement of domestic companies should be focused towards the adoption of new economic philosophy, strategic management and in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2015-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2015/0354-34711504285J.pdf |