A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment)
This article identifies the factors which create and maintain the long term relationship between industrial crane suppliers and their buyers. A random sample of 79 respondents of buying companies was tested by structural equation models with LISREL and PLS. Findings revealed that latent variables li...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_21214_e6beef4f5dc051c137552b255817691a.pdf |