Language use in the South African advertising industry: a survey of advertising agencies in a multicultural society
The commitment to multilingualism in the South African Constitution is not reflected in any formal regulation of language use in the advertising industry. Rather than external regulation by government, control in the industry is achieved by a long tradition of self-regulation. This article reports...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Free State
2006-01-01
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| Series: | Acta Academica |
| Online Access: | https://journals.ufs.ac.za/index.php/aa/article/view/1118 |