Analisis Kepuasan Pelanggan dalam Rangka Strategi Pemasaran Non-Tender PT Surveyor Indonesia (Persero) Cabang Surabaya

This study begins with collecting 73 samples taken with random sampling method from 266 SISUB’s customer. Variable questionnaire covers components and service quality components of the marketing mix. After analysis of data questioner, obtained for value an interest in the things that are desired by...

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Bibliographic Details
Main Authors: Mahfud Arifin, Bambang Syairudin, Fuad Achmadi
Format: Article
Language:English
Published: Universitas Nahdlatul Ulama Surabaya 2018-08-01
Series:Business and Finance Journal
Subjects:
Online Access:https://journal2.unusa.ac.id/index.php/BFJ/article/view/419