New Product Development from Inactive Problem Perspective in Indonesian SMEs to Open Innovation
New product development is an important innovation that should be done to meet consumers’ new trends. This paper is prominent as it discusses new product development through the inactive problem perspective in SMEs in Indonesia as a way to explore customers’ expectations, which a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020-03-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2199-8531/6/1/20 |