Consumer willingness to pay for Chaiya organic salted egg in smart label packaging: the case study in Surat Thani province
Purpose – This research studies the factors influencing willingness to pay and to evaluate the value of willingness to pay for Chaiya organic salted egg in smart label packaging among consumers in Surat Thani province. Research methodology – The Conjoint Analysis method was used to analyse attri...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2024-02-01
|
| Series: | Business, Management and Economics Engineering |
| Subjects: | |
| Online Access: | https://bme.vgtu.lt/index.php/BMEE/article/view/19787 |