Internet users’ attitudes towards social media advertisements: The role of advertisement design and users’ motives
This research paper aims to examine the impact of social media advertisement attributes, including informativeness, trust, and irritation, and internet users’ motivational factors; namely investigation, customization, opportunity seeking, interaction, and entertainment on individuals' attitude...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-03-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_48.pdf |