Determinants of Customer Satisfaction And it's Implication on Customer Loyalty of Budget Hotel in DKI Jakarta
This study aims to prove and analyze the increase of customer loyalty through an increase in marketing mix mediated by customer satisfaction. The population in this study is Budget Hotel Customers in DKI Jakarta Province. The research method used in this research is descriptive survey method and ex...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2018-11-01
|
| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/7144 |