Defining Place Branding through Local and National Identity and National Stereotypes
From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is how the brand owner wants it to be perceived,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University of Brasov Publishing House
2022-01-01
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| Series: | Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law |
| Subjects: | |
| Online Access: | https://webbut.unitbv.ro/index.php/Series_VII/article/view/3285/2612 |