CONSUMERS` ATTITUDES TOWARD SOCIAL MEDIA AND TARGETED ADVERTISING IN THE CZECH REPUBLIC
Social media has tremendously impacted consumers and businesses in the last decade. This relatively new communication channel breaches boundaries year after year in what it can do for its users, no matter the side they are on. Certain benefits can be identified on the consumers` side, but on the bus...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Šibenik University of Applied Sciences
2022-12-01
|
| Series: | Elektronički Zbornik Radova Veleučilišta u Šibeniku |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/418753 |