Effects of Device Types on Online Consumer Behavior:
The diversification of devices used by consumers has drawn attention to the influence of devices on consumer behavior. This study examines the impact of device types, such as smartphones and personal computers, on consumers’ construal levels and the congruence between the device types and construal...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/2/41_2021.045/_html/-char/en |