Impact of Goodwill on Consumer Buying through Advertising in a Segmented Market: An Optimal Control Theoretic Approach
Market segmentation is one of the key marketing activities to target the potential market for a product, which allows the firm to have a better understanding of their customers. This paper considers an optimal control problem to determine the dynamic price and advertising policies of a new product i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-02-01
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| Series: | Axioms |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-1680/12/2/223 |