Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review

Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors, with digital marketing being a prominent beneficiary. As AI technologies continue to advance, their potential to reshape the digital marketing landscape becomes ever more apparent, leading to profound imp...

Full description

Bibliographic Details
Main Authors: Christos Ziakis, Maro Vlachopoulou
Format: Article
Language:English
Published: MDPI AG 2023-12-01
Series:Information
Subjects:
Online Access:https://www.mdpi.com/2078-2489/14/12/664