An ecological model of climate marketing: A conceptual framework for understanding climate science related attitude and behavior change
Climate change is a problem that will require cooperation across different levels of government, society, community and individual action. For this reason, communicating about climate change represents a distinct challenge for marketers. This review paper proposes an ecological solution to this chal...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2019-01-01
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| Series: | Cogent Social Sciences |
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| Online Access: | http://dx.doi.org/10.1080/23311886.2019.1625101 |