Using Content Analysis to Probe the Cognitive Image of Intangible Cultural Heritage Tourism: An Exploration of Chinese Social Media

Using Content Analysis to Probe the Cognitive Image of Intangible Cultural Heritage Tourism: An Exploration of Chinese Social Media

The industry of intangible cultural heritage (ICH) tourism continues to grow, and social media can serve as an essential tool to promote this trend. Although ICH tourism development is outstanding in China, the language structure and restricted use of social media render ICH difficult for non-Chines...

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Bibliographic Details
Main Authors: Qihang Qiu, Mu Zhang
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:ISPRS International Journal of Geo-Information
Subjects:
intangible cultural heritage
tourism
cognition
social media
big data
semantic network analysis
Online Access:https://www.mdpi.com/2220-9964/10/4/240

Internet

https://www.mdpi.com/2220-9964/10/4/240

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