The relationship between Customer Relationship Management (CRM) and performance in the hotel industry.
The aim of the study was to establish the levels of customer relationship management (CRM) practices among hotels in the City of Tshwane (COT), South Africa. It also aimed at establishing the relationship between the practice of CRM and performance. A cross sectional, quantitative approach was used...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-01-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_31_vol_6__1__2017.pdf |