THE TRENDS OF SOCIAL MARKETING DEVELOPMENT IN KAZAKHSTAN

Whilst social marketing has been continuing to capture increasing research attention in different settings across the globe, local movements and organizations in Kazakhstan are getting more involved in social marketing activities as well. The research objective of the current study is to explore th...

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Bibliographic Details
Main Authors: E. Rybina, V. Garkavenko
Format: Article
Language:English
Published: Al-Farabi Kazakh National University 2019-12-01
Series:Хабаршысы. Экономика сериясы
Online Access:http://be/index.php/math/article/view/2155