Consumer Reliance on Alternative Digital Touchpoints throughout the Buying Process
In both traditional and digital channels, the marketing function aims at devising and implementing appropriate strategies and tactics for each stage consumers go through when they are considering a purchase. In the digital environment, brands interact with consumers with use of digital touchpoints,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2022-02-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | https://marketing.expertjournals.com/23446773-1001/ |