The influence of memorable tourism experience to revisit intention of domestic tourists: A case study for Danang City, Vietnam
The present study examines the effects of dimensions of Memorable Tourism Experience (MTE) scale on domestic tourists’ revisit intention to Danang tourist destination. An online survey of 309 tourists who has visited Danang for data analysis. The structural equation model is applied to investigate t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2022-02-01
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| Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/1941 |