Customer pressure and creating green innovation: The role of green thinking and green creativity
This study examined and measured customer pressure's affection for green innovation in the emerging. The study collected data from 331 participants from the manufacturing sector in the Southeast region of Vietnam through questionnaires. The author examined the study's hypotheses using Stru...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-06-01
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| Series: | Sustainable Futures |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188824000273 |