Customer pressure and creating green innovation: The role of green thinking and green creativity

This study examined and measured customer pressure's affection for green innovation in the emerging. The study collected data from 331 participants from the manufacturing sector in the Southeast region of Vietnam through questionnaires. The author examined the study's hypotheses using Stru...

Descrición completa

Detalles Bibliográficos
Autor Principal: Nguyen Khanh Hai Tran
Formato: Artigo
Idioma:English
Publicado: Elsevier 2024-06-01
Series:Sustainable Futures
Subjects:
Acceso en liña:http://www.sciencedirect.com/science/article/pii/S2666188824000273