Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing

Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing

Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to...

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Bibliographic Details
Main Authors: Linda Brennan, Shinyi Chin, Annika Molenaar, Amy M. Barklamb, Megan SC Lim, Mike Reid, Helen Truby, Eva L. Jenkins, Tracy A. McCaffrey
Format: Article
Language:English
Published: MDPI AG 2020-09-01
Series:Nutrients
Subjects:
social marketing
social media
healthy eating
young adults
obesity prevention
instrument development
Online Access:https://www.mdpi.com/2072-6643/12/9/2882

Internet

https://www.mdpi.com/2072-6643/12/9/2882

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