Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing
Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-09-01
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| Series: | Nutrients |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2072-6643/12/9/2882 |
| _version_ | 1797553115345453056 |
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| author | Linda Brennan Shinyi Chin Annika Molenaar Amy M. Barklamb Megan SC Lim Mike Reid Helen Truby Eva L. Jenkins Tracy A. McCaffrey |
| author_facet | Linda Brennan Shinyi Chin Annika Molenaar Amy M. Barklamb Megan SC Lim Mike Reid Helen Truby Eva L. Jenkins Tracy A. McCaffrey |
| author_sort | Linda Brennan |
| collection | DOAJ |
| description | Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to healthy lifestyle and food choices amongst young adults (Living and Eating for Health Segments: LEHS). The aim of this paper is to outline the instrument design protocol for external validation and to permit replication in other studies. The instrument design process used a multi-step social marketing instrument design method. This approach has previously been used in designing valid and reliable measures in marketing and consumer research, including social marketing. The protocol established six psycho-behavioural LEHS profiles for young adults. These profiles are: Lifestyle Mavens (15.4%), Aspirational Healthy Eaters (27.5%), Balanced-all Rounders (21.4%), Health Conscious (21.1%), Contemplating Another Day (11.2%), and Blissfully Unconcerned (3.4%). Each of these profiles provided insights into psycho-behavioural characteristics that can be used in designing apposite social media social marketing campaigns. |
| first_indexed | 2024-03-10T16:10:51Z |
| format | Article |
| id | doaj.art-976839aad39449c1ba1ca4be9abac7d4 |
| institution | Directory Open Access Journal |
| issn | 2072-6643 |
| language | English |
| last_indexed | 2024-03-10T16:10:51Z |
| publishDate | 2020-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Nutrients |
| spelling | doaj.art-976839aad39449c1ba1ca4be9abac7d42023-11-20T14:30:41ZengMDPI AGNutrients2072-66432020-09-01129288210.3390/nu12092882Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social MarketingLinda Brennan0Shinyi Chin1Annika Molenaar2Amy M. Barklamb3Megan SC Lim4Mike Reid5Helen Truby6Eva L. Jenkins7Tracy A. McCaffrey8School of Media and Communication, RMIT University, Melbourne 3004, AustraliaSchool of Media and Communication, RMIT University, Melbourne 3004, AustraliaDepartment of Nutrition, Dietetics and Food, Monash University, Notting Hill 3168, AustraliaDepartment of Nutrition, Dietetics and Food, Monash University, Notting Hill 3168, AustraliaBehaviours and Health Risks, Burnet Institute, Melbourne 3004, AustraliaSchool of Economics, Finance and Marketing, RMIT University, Melbourne 3000, AustraliaSchool of Human Movement and Nutrition Sciences, The University of Queensland, Brisbane 4072, AustraliaDepartment of Nutrition, Dietetics and Food, Monash University, Notting Hill 3168, AustraliaDepartment of Nutrition, Dietetics and Food, Monash University, Notting Hill 3168, AustraliaObesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to healthy lifestyle and food choices amongst young adults (Living and Eating for Health Segments: LEHS). The aim of this paper is to outline the instrument design protocol for external validation and to permit replication in other studies. The instrument design process used a multi-step social marketing instrument design method. This approach has previously been used in designing valid and reliable measures in marketing and consumer research, including social marketing. The protocol established six psycho-behavioural LEHS profiles for young adults. These profiles are: Lifestyle Mavens (15.4%), Aspirational Healthy Eaters (27.5%), Balanced-all Rounders (21.4%), Health Conscious (21.1%), Contemplating Another Day (11.2%), and Blissfully Unconcerned (3.4%). Each of these profiles provided insights into psycho-behavioural characteristics that can be used in designing apposite social media social marketing campaigns.https://www.mdpi.com/2072-6643/12/9/2882social marketingsocial mediahealthy eatingyoung adultsobesity preventioninstrument development |
| spellingShingle | Linda Brennan Shinyi Chin Annika Molenaar Amy M. Barklamb Megan SC Lim Mike Reid Helen Truby Eva L. Jenkins Tracy A. McCaffrey Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing Nutrients social marketing social media healthy eating young adults obesity prevention instrument development |
| title | Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing |
| title_full | Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing |
| title_fullStr | Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing |
| title_full_unstemmed | Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing |
| title_short | Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing |
| title_sort | beyond body weight design and validation of psycho behavioural living and eating for health segments lehs profiles for social marketing |
| topic | social marketing social media healthy eating young adults obesity prevention instrument development |
| url | https://www.mdpi.com/2072-6643/12/9/2882 |
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