Clustering Consumer Adoption Behavior with Respect to Innovative Tea Products in the Chinese Market
This study explores the diffusion of innovative tea products in the Chinese market, examining the shift from traditional tea consumption toward “new tea” products characterized by convenience, variety, and alignment with contemporary consumer preferences. Using a structured questionnaire, data were...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-08-01
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| Series: | Beverages |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2306-5710/10/3/72 |