Metaverse Technology in Communication Practices: A Case Study of IT Products Retailers in the UAE

Introduction: Retail companies aim to provide their customers with improved customer support and public relations services. For this purpose, metaverse technology is one of the most preferred approaches to improving customers’ buying and post-purchase experiences. Aims: This research also examined m...

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Bibliographic Details
Main Authors: Faycal Farhi, Riadh Jeljeli, Khaled Zamoum, Yamine Boudhane, Faten Ben Lagha
Format: Article
Language:English
Published: Ital Publication 2023-05-01
Series:Emerging Science Journal
Subjects:
Online Access:https://www.ijournalse.org/index.php/ESJ/article/view/1620