The Role of Subjective Culture on Consumer Perception towards Service Quality Delivery
Objective: The purpose of this paper is to describe the role of subjective culture in influencing the relationship between service quality and consumer perception. Theoretical framework of this conceptual paper developed based on The Rater Model by relating the model with Subjective culture Methodol...
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| Format: | Article |
| Language: | English |
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CSRC Publishing
2016-12-01
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| Series: | Journal of Business and Social Review in Emerging Economies |
| Online Access: | http://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/34 |