Product Design Management and Global Competition
A global firm's success is conditioned by its ability to manage the system of corporate intangible assets (corporate culture, corporate identity and information system), and product intangible assets (product design, brand equity and pre/after-sales services). Corporate imitation and innovatio...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2015-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/11340 |