Lack of IT and digital marketing professionals in hospitality: is it education's fault?
Information technology (IT) and digital marketing are perceived as the driving forces for promoting the development of the hospitality industry in a competitive market. However, there is a global shortage of workers to fill related positions, which hinders the sustainable growth of this industry. Th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2022-12-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S240584402203290X |
| _version_ | 1797960985571491840 |
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| author | Jianwei Qian Pearl M.C. Lin Rob Law Xue Li |
| author_facet | Jianwei Qian Pearl M.C. Lin Rob Law Xue Li |
| author_sort | Jianwei Qian |
| collection | DOAJ |
| description | Information technology (IT) and digital marketing are perceived as the driving forces for promoting the development of the hospitality industry in a competitive market. However, there is a global shortage of workers to fill related positions, which hinders the sustainable growth of this industry. Thus, a qualitative thematic approach was adopted in this study to analyze textual data from experts to explore the reasons behind this shortage. Through careful design and analysis, three parties were identified as key generators, including education, industry, and staff/students. Meanwhile, the specific causes made by each party were presented to provide a detailed analysis of the issue. The findings are aimed to help solve the education and human resource issues in the hospitality industry. Nevertheless, the findings could have been more detailed if a follow-up interview was conducted after the thematic analysis. |
| first_indexed | 2024-04-11T00:52:25Z |
| format | Article |
| id | doaj.art-9798c283185b497d838acb97280063ad |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-04-11T00:52:25Z |
| publishDate | 2022-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-9798c283185b497d838acb97280063ad2023-01-05T08:37:52ZengElsevierHeliyon2405-84402022-12-01812e12002Lack of IT and digital marketing professionals in hospitality: is it education's fault?Jianwei Qian0Pearl M.C. Lin1Rob Law2Xue Li3Alibaba Business School, Hangzhou Normal University, China; Corresponding author.School of Hotel and Tourism Management, The Hong Kong Polytechnic University, ChinaFaculty of Business Administration, University of Macau, ChinaAlibaba Business School, Hangzhou Normal University, ChinaInformation technology (IT) and digital marketing are perceived as the driving forces for promoting the development of the hospitality industry in a competitive market. However, there is a global shortage of workers to fill related positions, which hinders the sustainable growth of this industry. Thus, a qualitative thematic approach was adopted in this study to analyze textual data from experts to explore the reasons behind this shortage. Through careful design and analysis, three parties were identified as key generators, including education, industry, and staff/students. Meanwhile, the specific causes made by each party were presented to provide a detailed analysis of the issue. The findings are aimed to help solve the education and human resource issues in the hospitality industry. Nevertheless, the findings could have been more detailed if a follow-up interview was conducted after the thematic analysis.http://www.sciencedirect.com/science/article/pii/S240584402203290XIT professionalsDigital marketing professionalsHospitality educationCurriculum updatingCareer orientation |
| spellingShingle | Jianwei Qian Pearl M.C. Lin Rob Law Xue Li Lack of IT and digital marketing professionals in hospitality: is it education's fault? Heliyon IT professionals Digital marketing professionals Hospitality education Curriculum updating Career orientation |
| title | Lack of IT and digital marketing professionals in hospitality: is it education's fault? |
| title_full | Lack of IT and digital marketing professionals in hospitality: is it education's fault? |
| title_fullStr | Lack of IT and digital marketing professionals in hospitality: is it education's fault? |
| title_full_unstemmed | Lack of IT and digital marketing professionals in hospitality: is it education's fault? |
| title_short | Lack of IT and digital marketing professionals in hospitality: is it education's fault? |
| title_sort | lack of it and digital marketing professionals in hospitality is it education s fault |
| topic | IT professionals Digital marketing professionals Hospitality education Curriculum updating Career orientation |
| url | http://www.sciencedirect.com/science/article/pii/S240584402203290X |
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