Satisfaction, Purchasing Behavior, and Customer Loyalty of Butik Emas Logam Mulia

Satisfaction, Purchasing Behavior, and Customer Loyalty of Butik Emas Logam Mulia

This research study aims to highlights the factors of customer loyalty based on satisfaction, consumer buying behavior at Butik Emas Logam Mulia (BELM) Pulogadung. Using the SERVQUAL services model to analyze quality of services by descriptive statistics method. This study was conducted using 200 r...

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Bibliographic Details
Main Authors: Fakhri Reza, Ujang Sumarwan, Hartoyo Hartoyo
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2019-08-01
Series:Journal of Consumer Sciences
Subjects:
consumers
loyalty
satisfaction
SERVQUAL
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/25602

Internet

https://journal.ipb.ac.id/index.php/jcs/article/view/25602

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