Dynamics of a nonlinear differential advertising model with single parameter sales promotion strategy

Dynamics of a nonlinear differential advertising model with single parameter sales promotion strategy

Advertising and sales promotion are two important specific marketing communications tools. In this paper, nonlinear differential equation and single parameter sales promotion strategy are introduced into an advertising model and investigated quantitatively. The existence and stability of period-nT (...

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Bibliographic Details
Main Authors: Junhai Ma, Hui Jiang
Format: Article
Language:English
Published: AIMS Press 2022-03-01
Series:Electronic Research Archive
Subjects:
advertising model
sales promotion strategy
flip bifurcation
periodic solution
Online Access:https://www.aimspress.com/article/doi/10.3934/era.2022061?viewType=HTML

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https://www.aimspress.com/article/doi/10.3934/era.2022061?viewType=HTML

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