Definition of marketing activities of industrial enterprises

Improved categories of the theory of development, namely: the definition of marketing, the distinction which is focusing on: the relationship between actors, the effectiveness of life of the enterprise, information and interaction based on solving the existing conflicts that arise in of interaction...

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Bibliographic Details
Main Author: D.V. Raiko
Format: Article
Language:English
Published: Sumy State University 2011-10-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_117_124.pdf