Definition of marketing activities of industrial enterprises
Improved categories of the theory of development, namely: the definition of marketing, the distinction which is focusing on: the relationship between actors, the effectiveness of life of the enterprise, information and interaction based on solving the existing conflicts that arise in of interaction...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_117_124.pdf |
| _version_ | 1797333500682043392 |
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| author | D.V. Raiko |
| author_facet | D.V. Raiko |
| author_sort | D.V. Raiko |
| collection | DOAJ |
| description | Improved categories of the theory of development, namely: the definition of marketing, the distinction which is focusing on: the relationship between actors, the effectiveness of life of the enterprise, information and interaction based on solving the existing conflicts that arise in of interaction with the most influential actors of the internal environment, such as partners and consumers; classification differences in terms of their impact on marketing activities for more theoretically grounded and practically important characteristics: type of environment (external, internal conflicts), the level of complexity, the possibility of solution 'Liabilities, priority resolution; classification of factors influencing the development of the new classification attributes: of nature, essence or kontekstnist transformations patency (display) process. |
| first_indexed | 2024-03-08T08:05:48Z |
| format | Article |
| id | doaj.art-97a1bb219fdf4b688e94187dd9eec671 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T08:05:48Z |
| publishDate | 2011-10-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-97a1bb219fdf4b688e94187dd9eec6712024-02-02T11:01:32ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-10-0123/1117124Definition of marketing activities of industrial enterprisesD.V. RaikoImproved categories of the theory of development, namely: the definition of marketing, the distinction which is focusing on: the relationship between actors, the effectiveness of life of the enterprise, information and interaction based on solving the existing conflicts that arise in of interaction with the most influential actors of the internal environment, such as partners and consumers; classification differences in terms of their impact on marketing activities for more theoretically grounded and practically important characteristics: type of environment (external, internal conflicts), the level of complexity, the possibility of solution 'Liabilities, priority resolution; classification of factors influencing the development of the new classification attributes: of nature, essence or kontekstnist transformations patency (display) process.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_117_124.pdfdevelopmentmarketing activitiesindustrial enterprisecontradictions |
| spellingShingle | D.V. Raiko Definition of marketing activities of industrial enterprises Marketing i Menedžment Innovacij development marketing activities industrial enterprise contradictions |
| title | Definition of marketing activities of industrial enterprises |
| title_full | Definition of marketing activities of industrial enterprises |
| title_fullStr | Definition of marketing activities of industrial enterprises |
| title_full_unstemmed | Definition of marketing activities of industrial enterprises |
| title_short | Definition of marketing activities of industrial enterprises |
| title_sort | definition of marketing activities of industrial enterprises |
| topic | development marketing activities industrial enterprise contradictions |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_117_124.pdf |
| work_keys_str_mv | AT dvraiko definitionofmarketingactivitiesofindustrialenterprises |