ANALISIS ORIENTASI PASAR DAN STRATEGI BAURAN PEMASARAN PENGUSAHA ROTI DI KOTA BENGKULU

ANALISIS ORIENTASI PASAR DAN STRATEGI BAURAN PEMASARAN PENGUSAHA ROTI DI KOTA BENGKULU

This research is aimed at investigating market posisition and market orientation of bakery producers, and designing mix marketing strategy for bakery producers in Bengkulu city. Four bakery producers, namely Surya Bakery, Bake Mart, Karina Bakery and Ais Bakery, are selected purposively as subject...

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Bibliographic Details
Main Authors: Gracia Gabrienda, Nusril Nusril, Redy Badrudin
Format: Article
Language:English
Published: BPFP Universitas Bengkulu 2012-09-01
Series:Jurnal Agrisep
Subjects:
market orientation
marketing mix
bread enterpreneur
Online Access:https://ejournal.unib.ac.id/agrisep/article/view/505

Internet

https://ejournal.unib.ac.id/agrisep/article/view/505

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