Theoretical and methodical foundations of commodity innovation policy of the enterprise
The article reveals the essence and content of the commodity innovation policy of a modern enterprise and identifies features of its major activities. The methodical bases for selecting priority areas of its implementation with taking into account external and internal environment of innovation are...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_13_26_0.pdf |