Theoretical and methodical foundations of commodity innovation policy of the enterprise
The article reveals the essence and content of the commodity innovation policy of a modern enterprise and identifies features of its major activities. The methodical bases for selecting priority areas of its implementation with taking into account external and internal environment of innovation are...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-03-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_13_26_0.pdf |
| _version_ | 1827365451795005440 |
|---|---|
| author | S.M. Illiashenko |
| author_facet | S.M. Illiashenko |
| author_sort | S.M. Illiashenko |
| collection | DOAJ |
| description | The article reveals the essence and content of the commodity innovation policy of a modern enterprise and identifies features of its major activities. The methodical bases for selecting priority areas of its implementation with taking into account external and internal environment of innovation are developed. The approaches to the management of formalized procedures for innovative products throughout their life cycle are offered. |
| first_indexed | 2024-03-08T08:29:38Z |
| format | Article |
| id | doaj.art-97c2eaf5610f4eddb241cecfb02ab8b9 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T08:29:38Z |
| publishDate | 2011-03-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-97c2eaf5610f4eddb241cecfb02ab8b92024-02-02T03:53:59ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-03-01221326Theoretical and methodical foundations of commodity innovation policy of the enterpriseS.M. IlliashenkoThe article reveals the essence and content of the commodity innovation policy of a modern enterprise and identifies features of its major activities. The methodical bases for selecting priority areas of its implementation with taking into account external and internal environment of innovation are developed. The approaches to the management of formalized procedures for innovative products throughout their life cycle are offered.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_13_26_0.pdfcommodity innovation policycompany-innovatormanagementcommodity nomenclatureproduct linesproduct unit |
| spellingShingle | S.M. Illiashenko Theoretical and methodical foundations of commodity innovation policy of the enterprise Marketing i Menedžment Innovacij commodity innovation policy company-innovator management commodity nomenclature product lines product unit |
| title | Theoretical and methodical foundations of commodity innovation policy of the enterprise |
| title_full | Theoretical and methodical foundations of commodity innovation policy of the enterprise |
| title_fullStr | Theoretical and methodical foundations of commodity innovation policy of the enterprise |
| title_full_unstemmed | Theoretical and methodical foundations of commodity innovation policy of the enterprise |
| title_short | Theoretical and methodical foundations of commodity innovation policy of the enterprise |
| title_sort | theoretical and methodical foundations of commodity innovation policy of the enterprise |
| topic | commodity innovation policy company-innovator management commodity nomenclature product lines product unit |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_13_26_0.pdf |
| work_keys_str_mv | AT smilliashenko theoreticalandmethodicalfoundationsofcommodityinnovationpolicyoftheenterprise |