Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

The website is a media that acts as the backbone of digital marketing in a tourism village. As the spearhead of digital media and sales channels, the tourism village website must always be optimized so that it always has a high conversion rate. Copywriting is a technique for writing content in digit...

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Bibliographic Details
Main Authors: Nurdin Hidayah, Sugeng Hermanto, Herlan Suherlan, Rachmat Syam, Raden Fajar Widiarrachman
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2023-12-01
Series:Jurnal Pariwisata Pesona
Subjects:
Online Access:https://jurnal.unmer.ac.id/index.php/jpp/article/view/9001